excerpt: “As “now” media continues to mature, its impact is clear and incontestable. The takeaway for traditional and new media producers alike is whether or not we can listen, follow, and communicate with people where they are already communicating. The opportunity for social media and its inherent benefits lies in our ability to build a two-way information bridge between the point of our content introduction, alternative sources for information, and the people looking for insight and direction. To build a community, we have to be an active participate in it.
As Paul Saffo recently said, “News doesn’t break, it tweets.”